Case Study
Quontos Food Hub
Restaurant Brand Reintroduction
Repositioning a Ghanaian food brand through storytelling, cultural connection, and audience-centered communication.
Concept stage
The Challenge
Dormant presence
Inconsistent communication
Weak audience connection
Strategic reintroduction
Rebuilding trust and visibility through emotionally grounded food storytelling.
Content Ecosystem
Quontos
Instagram
TikTok
Community
Food Stories
Events
Story Pillars
Culture
Community
Taste
Trust
Visual Direction
Color Palette
Deep Red
#b5302a
Coral
#e08a7d
Beige
#d8c9b8
Cream
#f2ebe0
Typography
Aa
Playfair Display
Aa
Inter
Deliverables
Brand Strategy
Content Direction
Visual Positioning
Social Media Rollout
Strategic Outcomes
Clearer positioning
Stronger storytelling
Improved consistency
Audience alignment
Project Gallery
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