Case Study
The Archive of Becoming
Brand Strategy & Positioning
Building the strategic foundation for a living visual archive that explores the diverse experiences, identities and histories of women across Africa and diaspora through portraiture, storytelling and memory.
Concept stage
The Challenge
Untold stories
Low brand visibility
Limited audience connection
Build a trusted storytelling platform
Creating a brand that gives voice to real stories and builds a lasting cultural impact.
Content Ecosystem
The Archive
Documentaries
Social Media
Community
Storytelling Series
Education & Workshops
Story Pillars
Truth
Heritage
Humanity
Impact
Visual Direction
Color Palette
Ink
#1c1a17
Sepia
#5a4631
Olive
#74735a
Sand
#cdb893
Parchment
#e9e0cf
Typography
Aa
Playfair Display
Aa
Inter
Deliverables
Brand Strategy
Narrative Framework
Visual Identity
Content Strategy
Launch Roadmap
Strategic Outcomes
Stronger brand foundation
Clearer story positioning
Increased audience engagement
Stronger brand recognition
Project Gallery
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